Work with us
Programs built forfounders, CEOs and the teams they lead
Do it yourself, done with you, or done for you. Start where your business is today.
Pick the path that fits
Leadership is not about titles. It is about getting more out of a team than they believed was possible, not by cracking the whip, but by building a shared vision of success that every person can work toward. That vision creates the intrinsic motivation to perform at a higher level.
Every Tribe and Purpose engagement starts with a baseline. You have to know where you are today to plan tomorrow. From that foundation we build the plan, then provide guidance, coaching and accountability, measuring progress and adjusting as we go.
Three paths. DIY is the free library: assessment, calculator, podcast, masterclass, playbook. DWY is the structured programs we run alongside you. DFY is us stepping in to do the operating work with your team.
Not sure which one? Book a free 30-minute call with Otis and we will tell you straight, including when the answer is "start with the free stuff."
DWY: done with you
Programs we run with you
Green Beret Leadership Program
$20,618.56 per cohort, up to 12 team members plus the CEO
Turn your managers into leaders with weekly group training, one-on-one implementation calls and a leadership development plan you keep.
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CEO Jumpstart
$2,575 paid in full or 3 x $1,030
For solopreneurs and founders about to lead a team: self-leadership, life management and the fundamentals of leading others.
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Leadership Coaching
Scoped to you
One-on-one leadership and executive coaching with Otis or Camden. Baseline, plan, accountability, results.
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Steel Men Tribe
2 new members a month
Monthly intensives, weekly accountability, direct mentorship and the Brotherhood of Steel Retreat in Colorado.
Learn more →DFY: done for you
We do the work with your team
Fractional COO Services
Focus on growing the business. We align the team, build the systems and processes, and establish the culture of success a future full-time COO will inherit.
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Executive Offsites
Bring the leadership team together, tear out the roots of miscommunication and get the business back on track and ready for growth.
Learn more →DIY: do it yourself
Free, and a real place to start
7 C's of Leadership assessment
10 minutes. Personalized analysis within 24 hours.
10x Calculator
What a team of leaders is worth, and what bad leadership costs you every year.
10x Your Team podcast
Nearly 500 episodes, searchable by topic.
Free video lessons and TEDx
GBLP lessons, masterclass replays and Otis's TEDx talk.
How every engagement works
- Baseline.Who are you, where are you going, and what is your why? For a team: where is the leadership gap today?
- Plan of attack.Real goals, a plan to hit them, and the leadership habits that get the team there.
- Guide, coach, mentor.Weekly rhythm, direct access, honest feedback from people who have led under pressure.
- Measure and adjust.Periodic check on goals achieved, then adjust for optimization. Nothing drifts.
Coaching or mentoring?
Both start with trust and a real interest in each other's journey. Mentoring is episodic and tactical: a problem, a conversation, a fix. Coaching goes deeper to understand your purpose before walking side by side through discovery, acceleration and consolidation. Our programs blend both, and the plan always comes with accountability. Action is scary because it brings change. Honest feedback from a tribe you trust is what turns negative assumptions into reasoned choices.
Not sure where to start? Take the 7 C's.
Ten minutes, and you will know which of the seven dimensions to work on first.