Leadership development for founders, CEOs and teams
Create a legacy of
leaders
To 10x your business, you have to 10x your team. We help you develop leaders at every level so turnover drops, execution speeds up, and the company runs without you in every meeting. Led by a retired Green Beret and his son.
Green Beret Leadership Program
Hear it from Otis
Otis retired as a Green Beret Lieutenant Colonel after 25 years in the Army, leading teams that had to perform with no room for error. The Green Beret Leadership Program brings that system to your leadership team.
Your leadership legacy
As a business grows, the gap between the founder's vision and the team's understanding grows with it. That leadership gap is what kills companies from the inside. Work piles up on the owner, good people leave bad managers, and every decision routes back through one desk.
We close the gap. Tribe and Purpose develops leaders inside your team using what works under pressure: the Green Beret approach of working yourself out of a job by developing the people around you, and the "next man up" mindset from high-performance rugby.
Mission first. People always. Great leaders build great organizations, great organizations build better communities, and better communities build a better world.
Three ways to work with us
Do it yourself. Done with you. Done for you.
Every leader starts somewhere different. Pick the path that matches where your business is today. Every path leads to the same place: a team of leaders that keeps executing when you step away.
Free tools and training
Start with the 7 C's of Leadership assessment, run your numbers through the 10x Calculator, and learn from 490+ podcast episodes and free video lessons.
Explore free resourcesPrograms we run with you
Structured programs with weekly calls, direct coaching and accountability. You do the work, we make sure it sticks.
See the programsWe do it for you
When you need alignment now, we step in as your operating partner or bring the leadership team together in person.
Get a Fractional COOFor men who lead
The Steel Men Tribe
Where strength meets empathy and action creates legacy. A brotherhood of leaders building businesses without sacrificing their families: monthly intensives, weekly accountability, direct mentorship and an annual retreat at M-5 Ranch in the Colorado Rockies.
Two new members a month. Application only.
Free 10-minute assessment
Master the 7 C's of Leadership
Find out exactly where your leadership stands. The assessment scores you across the seven dimensions that decide whether a business executes with excellence or just goes through the motions, and you get a personalized analysis within 24 hours.
- Culture. Build an environment where values align and teams thrive.
- Collaboration. Build cohesive teams that solve problems together.
- Chaos. Lead through uncertainty with confidence and foresight.
- Consistency. Keep steady progress and reliability in how you lead.
- Clarity. Communicate the vision with precision and inspire action.
- Conscious. Lead with awareness, balancing strength with understanding.
- Creativity. Drive innovation and turn ideas into sustainable results.
Discover our journey
From special operations to the boardroom
Otis shares the story behind Tribe and Purpose: leading Green Berets, building organizations from the ground up, and what 25 years in the Army taught him about developing the people around you.
- Authentic leadership. Military precision, business acumen and athletic discipline in one approach.
- Community and support. A tribe that is committed to your success and growth.
- Legacy of impact. A mission to create a legacy of leaders in organizations and communities.
Brands we have empowered
Results
What happens when the team leads
Growing leadership internally
Hired by the senior team of a $50M company to coach the junior managers marked for promotion as it grew toward $100M. They found their confidence, built plans for their teams, and learned to trust their people to do the job.
30% revenue growth in two years
Two years with one small business leadership team. Clearer communication and a more caring approach turned into 30% revenue growth over the engagement.
Team building for the Eagles
USA Rugby hired us to design and run the Men's Eagles' final team-building camp before the 2019 Rugby World Cup: three days built around their first four opponents.
Free every week
Learn from us for free
10x Your Team with Cam & Otis
Nearly 500 conversations with entrepreneurs, veterans, professional athletes, Olympians and leaders across industries.
Browse every episode →
TEDx: Life's a Test. Who's Grading You?
Otis's TEDx talk, plus free Green Beret Leadership Program lessons and masterclass replays.
Watch the videos →
Monday Moments
Start your week with a short leadership reflection from Otis. One email, every Monday.
Sign up →Frequently asked questions
What does Tribe and Purpose do?
Tribe and Purpose is a leadership development company founded by retired Green Beret Otis McGregor and run with his son Camden. We help founders, CEOs and their teams build leaders at every level through structured programs (the Green Beret Leadership Program, CEO Jumpstart, one-on-one coaching, Steel Men Tribe), hands-on services (Fractional COO, Executive Offsites), speaking, and free resources including the 10x Your Team podcast.
Who do you work with?
Founders and CEOs of growing businesses, their leadership teams, solopreneurs preparing to lead a team, and men who want a brotherhood that holds them to a higher standard. We are a family-owned, veteran-operated company and have also guided more than 200 transitioning service members.
What is DIY, DWY and DFY?
Three ways to work with us. DIY (do it yourself) is our free resources: the 7 C's assessment, the 10x Calculator, the podcast, free video lessons and Otis's book, Enable Your Team's Success. DWY (done with you) is our programs: GBLP, CEO Jumpstart, coaching and Steel Men Tribe. DFY (done for you) is Fractional COO services and Executive Offsites.
What is the Green Beret Leadership Program?
GBLP is a three-month leadership development program for your team: flexible online lessons, weekly group calls to train your leadership team, and one-on-one calls to implement changes. Each cohort takes up to 12 team members plus the CEO, and you leave with a leadership development plan for the years ahead.
How much does it cost?
Prices are published on each program page. GBLP is $20,618.56 per cohort of up to 12 team members plus the CEO. CEO Jumpstart is $2,575 paid in full or three payments of $1,030. Fractional COO, Executive Offsites and coaching are scoped to your business, and the best next step is a free 30-minute call.
Do you only work with veterans?
No. Most of our clients are civilian business owners and leadership teams. Our approach comes from Special Operations and high-performance sport, and it works anywhere people have to perform together under pressure.
What is the difference between coaching and mentoring?
Mentoring is episodic, tactical problem-solving. Coaching goes deeper to understand your purpose, then walks alongside you through discovery, acceleration and consolidation. Our programs blend both, and every engagement starts by establishing a baseline of where you are and where you want to go.
How do I get started?
Book a free 30-minute call with Otis, or start with the free 7 C's of Leadership assessment and we will send your personalized analysis within 24 hours. You can also email us at hi@tribe-purpose.com.
Ready to 10x your team?
A 30-minute call with Otis. No pitch deck, no pressure. We talk through where your team is and what would move it.