About Tribe and Purpose
Our purpose is to create a legacy of leadersA family-owned, veteran-operated tribe focused on your success
We draw on decades of leadership experience from elite Special Forces operations and high-performance athletics to empower individuals and organizations. Great leaders build great organizations, which create better communities and a better world.
Father-son leadership team
Our passion for legacy comes from building our own. As a father-son team, Otis and Camden McGregor bring together decades of leadership experience and a shared vision for the future. Two generations in one approach makes what we teach both time-tested and forward-looking, and adaptable enough to guide leaders for generations to come.
The Green Beret approach
Otis's years in Special Forces shaped how we lead: solve problems by working yourself out of a job through developing others. Understand the environment and use it. Script the chaos by perfecting processes and knowing exactly when to apply them. At the heart of it is the Green Beret motto, De Oppresso Liber, to free the oppressed: a commitment to helping others thrive independently, which creates a ripple of positive change and resilience.
Building leaders on and off the field
Camden's years in rugby bring the "next man up" mindset: players who analyze situations and make decisions at speed without waiting for a coach. His focus on cohesion and resilience produces athletes who are also strategic thinkers, and it is the same principle we use with leadership teams: people who lead confidently and collaboratively.
Otis W. McGregor III, CPD, CPC
Founder | LTC, Special Forces, US Army, RetiredOtis leads Tribe and Purpose with his son Camden as the principal leadership and executive coach. With over 40 years as a leader, coach and team member, he is driven by one idea: better leaders and tribes create better organizations, build better communities and lead to a better world.
He retired from the Army in 2009 as a Green Beret Lieutenant Colonel after 25 years, then worked as a business development manager, director and chief strategy officer before founding LTO Enterprises in 2009, rebranded as Tribe + Purpose in 2021. Author of Enable Your Team's Success, TEDx speaker, certified professional coach, and USA Rugby Level 300 coach. Spend five minutes with him and he will inspire your heart and mind.
Camden McGregor
Director of Operations and CoachCamden's passion is helping people succeed. He fulfills it as a leadership coach at Tribe and Purpose, where he coaches entrepreneurs, managers, solopreneurs and emerging leaders on self-leadership, life management, purpose and practical systems for meaningful work.
Years of coaching rugby, including as President and Head Coach of the Engage Foundation and Assistant Coach with University of Arizona Men's Rugby, taught him to stay calm under intense situations and give teams the certainty and consistency they need to perform. Several entrepreneurial ventures taught him the struggles founders face. He co-hosts the 10x Your Team podcast and writes the Tribe and Purpose blog.
We believe that
There is no work-life balance. There is only life.
Live a good one. Life is not balanced, it is lived. To live your life you must know your purpose: what pulls you toward action every day. No matter the obstacle, your purpose pulls you through.
Tribes are essential.
No one goes anywhere or accomplishes anything alone. If you want to go fast, go alone. If you want to go far, go together. Being part of the right tribe makes you better, period.
Honest and truthful in all action. Integrity.
Do as you say and say as you do. Trust within the tribe is essential to its survival. Every member has to be able to trust the others or the tribe will not last.
Serve our tribe.
Being part of the tribe means doing your part. There are no free-riding members. Every member is an active, contributing participant.
Continuous improvement.
Without improvement there is no purpose. Always ask: how can this be better? How can my actions help the tribe be better?
Mission first. People always.
The leader makes sure the thing gets done, and cannot do it without the tribe. Set the vision, inspire people to join it, and never sacrifice the people to the mission.
A short history
From a Special Forces career to a leadership company run by a father and son.
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2009
From Green Beret to business
Otis retires from the Army and founds LTO Enterprises to help businesses win government contracts.
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2019
The podcast launches
10x Your Team with Cam & Otis starts recording. Nearly 500 episodes later, it is still going.
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2021
LTO becomes Tribe + Purpose
Leadership becomes the whole business: the Green Beret Leadership Program, CEO Jumpstart, Fractional COO and Executive Offsites.
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Veterans
200+ service members
Transitioning service members guided into their next adventure, many through The Commit Foundation.
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2026
The Steel Men Tribe goes off the grid
The Brotherhood of Steel Retreat sells out at M-5 Ranch in Colorado.
Along the way we picked up a second website. This one now holds everything that used to live at 10xyourteam.net.
Brands we have empowered
Frequently asked questions
Is Tribe and Purpose the same company as 10x Your Team?
Yes. 10x Your Team is the name of our podcast and the tagline of our leadership programs. The programs that used to live at 10xyourteam.net now live here at tribe-purpose.com.
Do you only work with veterans?
No. We are a family-owned, veteran-operated company and have guided many transitioning service members, but most of our clients are civilian founders, CEOs and leadership teams.
Where are you based?
Otis is in Colorado and Camden is in Arizona. We work with clients across the United States by video call, and in person for Executive Offsites and the Brotherhood of Steel Retreat at M-5 Ranch in the Colorado Rockies.
How do I get started?
Book a free initial consult and we will talk through where you are and how we can help, or start with the free 7 C's of Leadership assessment. You can also email hi@tribe-purpose.com.
Build your legacy of leaders.
Schedule a free coaching call and start your journey toward becoming a more effective leader.